Description
As people living in diverse rural communities, we share the common value of offering help to neighbors and family members when they face troubles. When the barn is hit by lightning and burns to the ground, as neighbors we all pitch in and help build a new barn. It’s natural to help a neighbor or family member. But when we see how the woman across the way is treated by her husband, or we see the bruises on our auntie’s or sister’s arms, we often don’t do anything or we say very little: It’s hard to know what to do. With this campaign, we hope to encourage all of us—as neighbors and family members—to call a local number to get some information and support for taking action to help any woman who is being abused.
Campaign Components:
- Written 68-page guide
- 7 sample flyers
- 7 each of 8 1/2 x 11 and 11 1/2 x 17 posters (English and Spanish)
- Newspaper commentaries
- CD with print materials
- Radio Public Service Announcements
- Broadcast quality TV PSA
- 3 CD series with 8 radio interviews